Hi, I’m Elle.
Content marketer by trade,
storyteller at heart
I'm a seasoned content marketer and storyteller with a knack for creating compelling narratives that inspire, educate, and influence audiences.
My Approach to Content Creation
Persona-Driven
I take a personalized approach to content, starting with a deep understanding of your audience's needs, motivations, and pain points. By tailoring messages to resonate with them on a deeper level, I create content that engages, connects, and converts.
Strategic + SEO Friendly
I blend creative ideas with strategic insights to ensure content aligns with what audiences actually want and need. By using SEO research and analytics, I make data-informed decisions that drive engagement and boost visibility—without losing the brand voice or the heart of the story.
Human + Emotional
I believe in a human-centric approach to content creation, writing for real people—whether it’s B2B or B2C. My aim is to create emotional connections with my messaging, evoking feelings of wonder, inspiration, or curiosity. After all, when content resonates on a personal level, it truly makes an impact.
Content Creation +
Copywriting
Content Strategy +
Planning
Brand Messaging
Content Marketing + Storytelling Projects
Content Campaigns
My favorite part of content marketing is creating campaigns that blend data, research, and storytelling to connect with audiences in a meaningful way. My persona-driven approach brings content to life, whether through videos, eBooks, or thought leadership.
Writing Samples
My love for writing started when I was young and fully blossomed when I joined my high school newspaper. From journalism school to today, I’ve written for a range of brands—from B2B to B2C, small nonprofits to emerging tech companies. I’m not too picky; I just love a good story.
Branding
Your brand should sound, look, and feel like you, conveying your values at every touchpoint. I’ve worked with emerging and established brands to uncover their unique tone, personality, and values, creating a brand identity that truly resonates.
“Like how a single word, can make a heart open
I might only have one match, but I can make an explosion”
