Elle Walls
Content Marketing + Storytelling Experience
What I can do
I'm a content marketer and storyteller with over 12 years of experience building strategic marketing plans and writing compelling copy. To me, content isn’t just about the words—it’s about creating an experience. I put the audience first in everything I create, whether it’s a multi-channel campaign or a single copywriting project. In doing so, I’ve helped brands boost awareness, drive demand, and fuel business growth.
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Calendar Development
Content Strategy
Creative direction
Email marketing + automations
Project management
SEO + keyword strategy
Team Leadership
Storytelling
Writing & editing
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Adobe Creative Suite
Calendar management tools
CMS (Squarespace, WordPress, AEM) + Basic HTML skills
CRM + email platforms
Social media tools
SEO + keyword monitoring platforms
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Cultural exploration + travel
Crafting
Music
Philanthropy
Wellness
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Color-coordinating organizational mast
Empathy-first people person
Lifetime learner
What I can do
I'm a content marketer and storyteller with over 12 years of experience building strategic marketing plans and writing compelling copy. To me, content isn’t just about the words—it’s about creating an experience. I put the audience first in everything I create, whether it’s a multi-channel campaign or a single copywriting project. In doing so, I’ve helped brands boost awareness, drive demand, and fuel business growth.
Relevant Skills
Calendar Development
Content Strategy
Creative direction
Email marketing + automations
Project management
SEO
Team Leadership
Storytelling
Writing & editing
Tech + Tools
Adobe Creative Suite
Calendar management tools
CMS (Squarespace, WordPress, AEM) + Basic HTML skills
CRM + email platforms
Social media tools
SEO + keyword monitoring platforms
Beyond the Desk
Cultural exploration + travel
Crafting
Music
Philanthropy
Wellness
Traits
Color-coordinating organizational mastermind
Life-time learner
Empathy-first people person
Elle Walls
Resume
Co-Founder + Chief Content Strategist
Disco Ave Agency
Launched freelance creative services agency
Lead content, brand voice, and marketing strategy projects
Write bimonthly articles with marketing insights to inform and engage small businesses
Content Marketing Lead
Shop Extraordinary Enterprises
Led and executed comprehensive data-driven lifecycle marketing strategies across three brands, driving brand awareness, customer engagement, and revenue
Directed content creation across print and digital platforms, ensuring consistency and quality in all customer-facing materials
Collaborated cross-functionally to create content plans aligned with business objectives.
Led marketing campaign analysis and optimizations, presenting performance insights to leadership weekly
Content Strategist
Allegion
Built and executed full-funnel content marketing programs, contributing to a 199% increase in web engagement YoY through data-driven content insights, SEO optimizations, and customer journey mapping
Worked cross-functionally with creative, marketing, sales, and product teams to produce targeted, persona-driven digital content
Advanced from content creator to lead B2B content strategist and writer for the US digital marketing department.
Communications Specialist
Kiwanis International Foundation
Led content planning, development, and execution for the fundraising department's communication initiatives that raised $110M
Managed 90 percent of marketing communications, including live events, two websites, two monthly e-newsletters, electronic and digital fundraising appeals, presentations, and ads.
Supported Kiwanis International Foundation's rebranding campaign
This is a summary of my professional experience.
Download my resume here.