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Writing Samples + Content Campaigns
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Content Marketing Projects
Branding Fundamentals: More than Just a Logo
Originally written as a LinkedIn Newsletter for small businesses, this article breaks down the concept of branding beyond the typical elements like logos and taglines. It’s the complete identity of a company, telling the world who you are and what you stand for. Using real-world examples, I illustrate how strong branding builds recognition, trust, and loyalty when done authentically.
Innovating an Aerospace Leader: Elevating a Brand and Digital Storytelling
I collaborated with an aerospace startup to revitalize their brand through a digital storytelling and branded marketing materials. This project resulted in increased web traffic and new business leads, reinforcing the company's position as an innovative leader in the aerospace sector.