Explore my work:
Writing Samples + Content Campaigns
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Content Marketing Projects
Unwrapping Success: A Holiday Brand Campaign That Drove Shoppers to Local Markets
I led a holiday brand campaign for Artists & Fleas, driving traffic to their NYC, LA, and Atlanta markets with digital gift guides, email marketing, and a paid ad strategy. The campaign increased engagement and holiday shopper traffic, surpassing the previous year’s results.
Small Business Website Design: Why You Have to Impress at First Glance
This article, originally written for a LinkedIn Newsletter, emphasizes the critical role a website plays in creating a positive, lasting first impression for potential customers. It highlights how users form judgments within milliseconds, making high-quality visuals, authentic branding, and clear messaging essential for success. Beyond aesthetics, it stresses the importance of user experience (UX), such as ease of navigation, accessibility, and clarity. Blending creativity with technical expertise ensures a website not only attracts visitors but keeps them engaged, influencing everything from first impressions to search engine rankings.
Branding Fundamentals: More than Just a Logo
Originally written as a LinkedIn Newsletter for small businesses, this article breaks down the concept of branding beyond the typical elements like logos and taglines. It’s the complete identity of a company, telling the world who you are and what you stand for. Using real-world examples, I illustrate how strong branding builds recognition, trust, and loyalty when done authentically.
From Data to Decisions: How Process Mining and Process Intelligence Drive Optimization
Process mining and Process Intelligence work together to boost operational efficiency through data-informed process analysis. Here’s how they differ and work together to add value.
Unlocking Opportunity: A 3-Part Educational Infographic Series on Mobile Technology
I led the storytelling, content, and creative direction for this 3-part infographic series on the benefits of new mobile credentialing technology, which I paired with SEO-optimized articles. The campaign drove engagement across channels, with the first infographic becoming the top-performing content of the year.
Innovating an Aerospace Leader: Elevating a Brand and Digital Storytelling
I collaborated with an aerospace startup to revitalize their brand through a digital storytelling and branded marketing materials. This project resulted in increased web traffic and new business leads, reinforcing the company's position as an innovative leader in the aerospace sector.
From Research to Results: Cutting Through the Noise in Healthcare with a Multi-Channel Campaign
Starting with original research, I created all the content and led the creative direction for this multi-channel marketing campaign, which included an e-book, infographics, videos, and long-form content. The campaign successfully built trust, drove leads, and positioned Allegion as a market leader.