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Writing Samples + Content Campaigns
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Content Marketing Projects
From Data to Decisions: How Process Mining and Process Intelligence Drive Optimization
Process mining and Process Intelligence work together to boost operational efficiency through data-informed process analysis. Here’s how they differ and work together to add value.
Unlocking Opportunity: A 3-Part Educational Infographic Series on Mobile Technology
I led the storytelling, content, and creative direction for this 3-part infographic series on the benefits of new mobile credentialing technology, which I paired with SEO-optimized articles. The campaign drove engagement across channels, with the first infographic becoming the top-performing content of the year.
From Research to Results: Cutting Through the Noise in Healthcare with a Multi-Channel Campaign
Starting with original research, I created all the content and led the creative direction for this multi-channel marketing campaign, which included an e-book, infographics, videos, and long-form content. The campaign successfully built trust, drove leads, and positioned Allegion as a market leader.