Explore my work:
Writing Samples + Content Campaigns
Intrigued? Inspired? Wondering what I can do for your brand?
Content Marketing Projects
Unwrapping Success: A Holiday Brand Campaign That Drove Shoppers to Local Markets
I led a holiday brand campaign for Artists & Fleas, driving traffic to their NYC, LA, and Atlanta markets with digital gift guides, email marketing, and a paid ad strategy. The campaign increased engagement and holiday shopper traffic, surpassing the previous year’s results.
Unlocking Opportunity: A 3-Part Educational Infographic Series on Mobile Technology
I led the storytelling, content, and creative direction for this 3-part infographic series on the benefits of new mobile credentialing technology, which I paired with SEO-optimized articles. The campaign drove engagement across channels, with the first infographic becoming the top-performing content of the year.
From Research to Results: Cutting Through the Noise in Healthcare with a Multi-Channel Campaign
Starting with original research, I created all the content and led the creative direction for this multi-channel marketing campaign, which included an e-book, infographics, videos, and long-form content. The campaign successfully built trust, drove leads, and positioned Allegion as a market leader.