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Content Marketing Projects
Small Business Website Design: Why You Have to Impress at First Glance
This article, originally written for a LinkedIn Newsletter, emphasizes the critical role a website plays in creating a positive, lasting first impression for potential customers. It highlights how users form judgments within milliseconds, making high-quality visuals, authentic branding, and clear messaging essential for success. Beyond aesthetics, it stresses the importance of user experience (UX), such as ease of navigation, accessibility, and clarity. Blending creativity with technical expertise ensures a website not only attracts visitors but keeps them engaged, influencing everything from first impressions to search engine rankings.
Branding Fundamentals: More than Just a Logo
Originally written as a LinkedIn Newsletter for small businesses, this article breaks down the concept of branding beyond the typical elements like logos and taglines. It’s the complete identity of a company, telling the world who you are and what you stand for. Using real-world examples, I illustrate how strong branding builds recognition, trust, and loyalty when done authentically.
From Data to Decisions: How Process Mining and Process Intelligence Drive Optimization
Process mining and Process Intelligence work together to boost operational efficiency through data-informed process analysis. Here’s how they differ and work together to add value.
Unlocking Opportunity: A 3-Part Educational Infographic Series on Mobile Technology
I led the storytelling, content, and creative direction for this 3-part infographic series on the benefits of new mobile credentialing technology, which I paired with SEO-optimized articles. The campaign drove engagement across channels, with the first infographic becoming the top-performing content of the year.